网上定制白酒一块钱一度酒 性价比个性化成卖点
“稀奇,网上白酒能定制买。定制度酒点不但是白酒比包装、酒标能定制,块钱酒的性价性化度数也能定制。”近日,成卖市民小马在朋友圈看到几个朋友都在发白酒定制的网上信息,感到很好奇。定制度酒点他打听了一下,白酒比这款酒价格并不贵,块钱这让他对定制酒产生了好感。性价性化记者采访了解到,成卖新常态下,网上白酒作为快消品不断改变市场新格局。定制度酒点
酒精度也能定制
记者采访了解到,白酒比这些互联网上传播的定制酒亮点不少:纯粮酿造、众筹出品、个性化定制等等。包装可以根据用酒人需求定制,可以是自己的私家照片,可以设计LOGO,也可以写上各种祝福的话,甚至是一段诗。不但如此,酒的度数也可以定制。在参与一款众筹定制酒的商业人士朱先生说,酒的度数也可以定制,为此他们还想出了一个“一块钱一度酒”的口号,就是100毫升酒按度数定价,最高60度,也就是最高60元每100毫升。这样算下来,1斤60度的酒要300元。
“这种形式很活泼,每个消费者都可以按自己的心情,自己的酒量定制酒,这样的酒喝起来爽啊。”朱先生笑着说。在网上发布后,已经收到了良好的反馈,最新一批定制酒有望春节前到货。
定制酒渐成酒企新宠
记者了解到,随着白酒市场进入深度整合。从2014年年初开始,白酒行业的 “私人定制”成为一种潮流。最初,不少名酒企业希望通过定制酒走出高端白酒新的道路,茅台、五粮液、泸州老窖都是其中的先行者。但是后来,私人定制的理念逐渐被广泛运用,洋河、汾酒等大型企业均开始在高、中、低三个价格带上推出定制酒,为消费者提供更多的选择空间。在“民酒”时代的推动下,私人定制成为人人都能办到的事情。
此外,定制白酒的较高利润率,也是众厂家竞相追捧的原因。据了解,私人定制类产品通常由厂家直接对接消费者,一方面省去了中间经销商、终端销售环节,使得利润较高;另一方面,加入了个性定制元素的产品在售价上高于一般同品质产品。
不过,业内人士认为,虽然私人定制看起来充满了利润之美,但是,从目前各大企业的举措来看,这条路才刚刚起步,还有很多需要不断改进的地方。目前的定制酒几乎都是在包装上根据消费者喜好进行定制,或者在包装上打上人名或者公司名或者logo,由此就称为定制酒。对此资深商业人士常先生认为,应该对消费者的个性化需求进行细分,对功能、对包装、对口感或者饮用方式均可以进行定制,这样的定制才更有意义。 (记者 刘文剑)
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