Amazon is selling you a bunch of stuff through secret brands
Do you wear Amazon? You may not even know it if you do.
Amazon has long sold commodity-type goods like batteries and baby wipes through its own prominently marked brands. But as it's branched into more variable categories like food and fashion, it's quietly launched a stable of satellite in-house labels that make no mention of their giant parent company.
SEE ALSO:Amazon’s homegrown products are moving beyond batteries and baby wipesAnd several more of these sorts of secret Amazon brands may be in the works. A Quartz deep dive into the company's hundreds of trademark filings on Monday offers a hint of what new labels it could have in store.
Among the report's finds are a brand for motorhome-related goods called "RV Me," a leather goods line called "Concrete New York," a car products tag called "GT Prime," and a frozen foods brand called "Single."
The fact that Amazon has locked down a trademark on a particular name is no guarantee that it'll ultimately act on it, of course. But the outlet did also dig up various filings related to existing Amazon labels like Arabella lingerie, Denali tool kits, and Happy Belly snacks.
People tend to care more about the brand name they see on their groceries or clothes than on commodity products like phone chargers or trash bags.
That's why Amazon has put a lot of thought into tailoring distinct brands around each of its new sets of grocery and apparel offerings that don't carry the same utilitarian connotation as the orange arrow. Instead, many of Amazon's food labels look more like something you might see at Trader Joe's, and its fashion lines mimic the visual style of designer logos.
While Amazon's fashion ambitions are still fairly new, at least one study shows that its private-label sales still lag far behind comparable brands owned by department stores. The only fashion brand that seems to have really taken off is Lark & Ro, which encompasses casual dresses and other women's clothing.
Meanwhile, AmazonBasics is the top-selling battery brand on the web, and its baby wipes have gained a significant market share.
Amazon is also using the various brands to lure people into a Prime membership. Many of its higher quality lines are available exclusively through the program.
Featured Video For You
Move over Bill Gates, Amazon's Jeff Bezos is now the world's richest man
-
Travel Back in Time and Uncover Old骞冲畨浜哄闈掑矝鍒嗗叕鍙革細閲嶇柧鍏堣禂璁╃埍涓嶇暀閬楁喚社德陈皮茶业:秉初心推“陈”出新2019青岛市民最反感十大交通陋习评选结果出炉Eng name ODI, T20I squads for Aus series骞冲畨鑽h幏鈥?019骞村害鏉板嚭钁d簨鈥濅袱椤瑰ぇ濂朹涓浗灞变笢缃慱闈掑矝平安人寿青岛分公司:金融知识进校园 我们在行动中国平安为中超冠军球队颁发火神杯 首倡先赢自己青少年足球理念10 Places to Get to Know Paul Bunyan鏃呭鍏竾宸ヨ祫閬楀け杞﹀帰 闈掑矝閾佽矾鍏畨澶勪箻璀︿竴璺畧鎶や氦鍥瀇涓浗灞变笢缃慱闈掑矝
下一篇:18 Places for Epic Outdoor Adventure Across Colorado
- ·Google Gemini now allows AI
- ·数博·菁雅汇项目即将进入外部施工阶段
- ·最新研究首次证实!新会陈皮提取物可缓解慢阻肺病样病理改变
- ·“伯乐”千里寻良驹 英才齐聚雅安城
- ·South Korean lawmakers brace for US election as Harris, Trump diverge on North Korea
- ·完善体制机制 推进党风廉政建设
- ·用精细化服务守护业主安全,西海岸新区这家物业疫情期间格外暖心
- ·优质农产品标准化生产示范推广活动在阳西举办
- ·Korea's economy to stop growing without drastic labor change: FKI
- ·涓囨磱 鈥滃崈浼佺櫨浜库€濅骇鍩庨」鐩鍗曡惤鎴疯兌宸瀇涓浗灞变笢缃慱闈掑矝
- ·居民居家防疫 山东省青岛市即墨区村干部跑腿代办生活物质
- ·500电商大咖齐聚青岛 共话互联网消费领域新未来
- ·A Global Tour of Bakeries With Fascinating Histories
- ·好消息!青岛首个山东省产业创新中心获批组建
- ·社德陈皮茶业:秉初心推“陈”出新
- ·坚守是最有力的告白!战“疫”中青岛地铁人的“双重身份”