田间地头开直播!连州菜心“种得好”也“卖得火”
“宝宝们下午好!我现在所在的播连位置是河田村委会连州菜心基地现场,欢迎进来直播间的州菜家人们......”
12月14日,在连州菜心省级现代农业产业园标准化生产示范基地,心也几十位网红电商主播正忙着和广大网友“连麦”卖菜心,种得好力将最新鲜、田间最清甜的开直连州菜心送至消费者手中,西岸镇河田村的播连田间地头一片热闹景象。据了解,州菜当天举办的心也“百千主播卖菜心活动”直播总观看量超10万。
百千主播卖菜心活动在连州菜心省级现代农业产业园标准化生产示范基地启动
连州市地处粤北,山清水秀,田间土地肥沃,开直素享“山水古邑,福寿连州”的美誉。由于秋冬季节昼夜温差较大,种植出来的菜心具有香甜、细嫩、爽口汁多的特点。近年来,随着网络技术不断进步,连州兴起电商销售热潮,一大批带有浓郁乡土气息的“网红”主播应运而生,助力连州菜心等本地农产品销售,成为了助农增收的好帮手。
“连州菜心在富硒土壤上天然种植,营养丰富,含有丰富的维生素、胡萝卜素和钙、磷、锌、铁、硒等人体所需的微量元素,具有绿色、自然、生态的特点,适合各年龄段人群食用。”现场,在抖音拥有12.7w粉丝、专注于推广广东美食的博主巴闭在直播中向粉丝们介绍连州菜心的营养元素,他表示,消费者们不仅看重产品好不好吃,还看重产品是否绿色健康,连州菜心既好吃又营养,是“吃货”们的优选。
除了运用直播话术打动网友,主播们还身体力行,通过现场采摘、现场生吃,让身处各地的消费者通过镜头了解到连州菜心的优质与美味,吸引大家下单购买品尝。
网红主播在田间地头直播介绍连州菜心
网红主播在田间地头直播介绍连州菜心
“近几年,我们公司通过和网红主播合作,搭建起了自己的直播团队,通过直播带货的方式助力连州菜心销售拓市场,这也助力带动了整个连州菜心产业的直播带货趋势。”连州市粤众佳源食品有限公司总经理刘林峰告诉记者,“连州农产品线上销售占比逐步提升,2022年我们公司连州菜心销售值达九百多万元,线上销售就达到了四百多万元,通过直播带货销售,连州菜心正加速走出广东、走向全国。”
连州菜心喜迎丰收
当下正值连州菜心最清甜、最爽脆、最好吃的时节。多位网红主播聚集于田间地头,将连州菜心原生态的种植环境展示给各地消费者,让一棵棵清甜似蜜的连州菜心不仅卖得出,还卖得好,不仅走出清远,而且走进了粤港澳大湾区的广阔市场,助力进一步畅通渠道、打响品牌。
【记者】曹童童
【来源】南方农村报
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