Get ready for brands to be much more pushy on Instagram
Instagram is starting to look more and more like Facebook.
The app is testing a new feature that would let brands add prominent buttons linking back to their business inside the app.
The feature, which an Instagram spokesperson confirmed is being tested right now, was spotted in the app this week on a post for the Hard Rock Hotel Daytona Beach. A big "book now" button, which appeared to link out directly to the hotel's website, appeared underneath a post.
Tweet may have been deleted
These buttons are called "call to action" buttons in industry parlance. A Instagram spokesperson declined to share specifics on the test.
Though the one spotted in the wild was a "book now" button for a hotel, there are likely other forms of CTA buttons being tested as well. Facebook has a number of different CTA options available to Pages, including the ability to book services, make purchases and donations, download apps and games, and contact a business.
Having these also available on Instagram would offer businesses more flexibility than the current options available to them. For now, businesses can add various types of shopping links to their content and pay for shoppable ads, but these aren't as useful for non-retail brands. Offering options that could appeal to other industries like app developers and hotels would make Instagram a more attractive platform to those companies.
It's also the latest sign that Instagram is becoming more and more like Facebook, which offers may more options for brands and businesses to promote content than Instagram currently does.
(h/t: Matt Navarra)
Featured Video For You
Apple patent filing has us excited about the new AirPods design
-
Ford can make your Mustang Mach6 of history's greatest minds that I could easily defeat in Mario Kart 64Adidas reveals upcoming super fly 3DGreen, saltwater夏凤俭与四川建安工业有限责任公司董事长耿海波座谈Giant inflatable baby on a ceiling is a modern take on the Sistine ChapelPlay Ms. Pac“含绿量超高”的绝美山野!绿美广东版“阿勒泰”来了→[From the Scene] How ‘world’s first oil town’ is wrestling to become ‘green'N. Korean leader attends farm machinery exhibition
下一篇:10 Places to Get to Know Paul Bunyan
- ·The Techies Who Lunch
- ·Dick Gregory, Comedian and Civil Right figure, dead at 84
- ·#StopHindiChauvinism has taken over Indian Twitter
- ·North Korea introduces first female supersonic jet pilots
- ·11 Unique Amaros and Liqueurs to Level Up Your Aperol Spritz
- ·N. Korean foreign minister returns home after trip to Russia
- ·NASA just launched a probe on a mission to sample an asteroid
- ·Charlottesville really happened. Don't look away.
- ·The AI stock bubble has burst. Here's how we know.
- ·Google claims it awards gender
- ·'Saturday Night Live' adds three new cast members
- ·Messi meets his new PSG teammates at first Paris training session
- ·18 Places for Epic Outdoor Adventure Across Colorado
- ·Stephen Bannon is done at the White House
- ·Sabalenka wins battle of Belarus
- ·'Saturday Night Live' adds three new cast members
- ·Amazon Android Days sale 2024: Save on unlocked phones, tablets, and more
- ·Alphabet and Chipotle are bringing burrito delivery drones to campus
- ·[Graphic News] Government collects record fines
- ·NASA just launched a probe on a mission to sample an asteroid
- ·When will Trump and Harris debate? The presidential campaigns snipe over ABC News’ rules.
- ·A chilling look at the minds of Charlottesville’s neo
- ·Instagram husband's parody wellness account is comedy gold
- ·Some Facebook users are seeing a rocket icon in their app. Here's what it does
- ·Microwave technique recovers 87% of batteries' lithium in 15 minutes
- ·Green, saltwater
- ·Trump won't stop making a deceptive bird claim. Experts debunk it.
- ·Dick Gregory, Comedian and Civil Right figure, dead at 84
- ·Pressure on Pochettino to deliver after Messi arrival
- ·党建赋能小区治理 点亮幸福家园梦
- ·World's first 18650
- ·Adidas reveals upcoming super fly 3D
- ·Donald Trump's dangerous new low: alt
- ·NASA just launched a probe on a mission to sample an asteroid
- ·Klarna CEO reveals plan to reduce workforce by 50% and replace it with AI
- ·A chilling look at the minds of Charlottesville’s neo