The 'Civil War' AI controversy, explained
Alex Garland's much-debated Civil Warcontinues to spark controversy, this time over the release of AI-generated promotional images.
SEE ALSO:'Civil War' review: Alex Garland's latest is more 'Men,' less 'Ex Machina'On April 17,Civil War distributor A24 released six posters to advertise the film, each depicting a different American city marked by war. New York City's Washington Square Park is overrun by military vehicles, the Las Vegas Sphere lies in ruins, and gunmen advance towards San Francisco's Golden Gate Bridge.
Tweet may have been deleted
However, viewers online were quick to note that these posters appeared to be AI-generated. Tells that these are AI include a car with three doors on the Miami poster and impossible architectural elements like missing or misshapen windows.
One of the most egregious giveaways lies in the Chicago poster, which shows a view of the Chicago River and the corncob-shaped towers that make up the Marina City apartment complex. In real life, the towers are next to each other. However the poster separates them, showing one on a (non-existent) island in the middle of the river.
The backlash to A24's Instagram post of the AI-generated posters was swift. "This sucks! AI sucks!" one commenter said. Another wrote, "For a company that seemingly values artistry, using AI-generated works for advertising is a real bummer."
A source close to Civil War confirmed to The Hollywood Reporterthat the images were indeed AI-generated. "These are AI images inspired by the movie," they told The Hollywood Reporter. "The entire movie is a big 'what if' and so we wanted to continue that thought on social — powerful imagery of iconic landmarks with that dystopian realism." Mashable has reached out to A24 for further comment.
Related Stories
- Every Alex Garland movie, ranked
- Alex Garland and Wagner Moura on creating an anti-war war film with 'Civil War'
- Is AI good or bad? The answer is more complicated than 'yes' or 'no.'
The Civil War posters are just the latest in a string of movie and TV-related AI controversies, including Late Night with the Devil's AI-generated interstitial images, True Detective: Night Country's allegedly AI-generated background posters, and Secret Invasion's opening credit sequence. Notably, Civil War's posters are marketing materials and not actually used in the film itself, meaning the decision to make them would not have fallen to Garland.
AI use in media has become a hot button topic among audiences, especially following 2023's WGA and SAG strikes, during which both unions fought for protections against AI being used to replace their work. The disappointed — and often angry — reactions to instances such as the Civil War posters point to a wider audience rejection of AI technology in film and TV overall.
TopicsArtificial IntelligenceFilm
-
Top 10 Most Significant Nvidia GPUs of All Time丈夫开车肇事妻子“顶包” 两者均受到相应处罚富硒寿乡,连州超40万亩良田开耕!西康藏茶集团:注意!“中国藏茶村”被假借、冒用于违法违规活动 谨防上当受骗Best Labor Day mattress deals in 2024富硒寿乡,连州超40万亩良田开耕!下秧在即,备耕繁忙!广东各地按下春耕“快进键”雨城区成功预购四价宫颈癌疫苗Tesla's big software update includes something called 'Night Curfew'小小讲解员“上线” 或将独立带团讲解
- ·Korea's economy to stop growing without drastic labor change: FKI
- ·毕业季催火租房市场 租房时请睁大眼睛
- ·转变财政支持方式 创新财政扶贫方式
- ·我市双超治理“重拳”行动取得明显成效
- ·阳江村K开麦,阳西3人晋级!
- ·仁康医院为结石老病人送福利——免费做彩超检查
- ·我市开展“为官不为”问题专项整治
- ·行走汉源 赏花园城市之美
- ·Yoon approves labor minister's appointment
- ·弘扬本土文化 展现雅安之美
- ·雅安空气重污染预警升级
- ·郁南县委书记梁世军:以“四个第一”走好“百千万工程”新春开局第一步
- ·Yes, big spiders are spreading in the U.S. No, they're not flying.
- ·7公斤仔猪价格局地冲击600元/头,还要涨?
- ·市气象台昨日发布暴雨蓝色预警 各地要加强地灾防范
- ·到2020年 我市工业园区营业收入力争达到2000亿元
- ·特写|在农事定向大赛遇见和美乡村
- ·市检察院干警荣获省“争当岗位学雷锋敬业标兵”荣誉称号
- ·“棉花肉松”式网络谣言值得警惕
- ·买二手房需要注意哪些问题
- ·Newborns hit new low, but births to those unmarried reach record high: data
- ·江门市市长吴晓晖:推动六大农业产业总产值突破800亿元
- ·挂职干部要“实挂真用” 助推地方产业发展
- ·桃花岛公园工程完成约50% 预计今年年底完工投用
- ·I went to an offline dating event for singles. Here's how it went.
- ·毕业季催火租房市场 租房时请睁大眼睛